Åsa Nyström

Åsa Nyström is the VP of Customer Advocacy at Buffer, responsible for the vision, strategy and direction for the customer service experience.

Customer advocacy is something of a magic phrase at Buffer. The social media management app has shaped their business around providing exceptional customer service because they believe it is the basis of everything else that matters to their business – from marketing and product development to customer acquisition and retention.

At Buffer, Åsa has scaled up Buffer’s fully remote global Customer Advocacy team, Introduced a four-day workweek to the customer service team, whilst maintaining global 24h coverage for our customers and implemented transparent career frameworks.